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A Guide to Permission Marketing

For more info, check out: E-mail Permission Marketing: It Works! E-mail Permission Marketing Fundamentals How to Measure the CTR of Your E-Mail Permission Marketing Campaign with Google Analytics A...

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How Facebook Does E-mail Newsletters II

Does Facebook roll you the welcome mat? In October 2009, we analyzed an e-mail newsletter from Facebook titled Ads Manager Announcement that was directed to the  Facebook Ads users. This newsletter is...

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Good and Bad Birthday Emails

Yesterday was my birthday. Yay! I received gifts! Yay! I received one great birthday gift via e-mail and I felt like the kitty going “nom nom nom”. I received one terrible birthday gift via e-mail and...

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e-Mail Marketing the Right Way: Provide Value

[This is a guest contribution by Zachary Zawarski of Zadling] I don’t subcribe to many e-mail newsletters, but if I do choose to opt into your e-mail list, you better make sure that you’re doing one...

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